Ubisoft Thinks People Should Be Cool With Not Owning Their Games

ubisoft

Ubisoft has *once again* chosen to rebrand its subscription services, introducing a PC version of the “Classics” tier with a lower price tag. In addition to the pre-release of Prince of Persia: The Lost Crown, Ubisoft+ subscriptions director Phillipe Tremblay says this move is to get players “comfortable” with not owning their games.

Endless Rebranding

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