Imane “Pokimane” Anys continues her reign as the Queen of Twitch and co-founder of OfflineTV, with over 9 million followers on the livestream platform. Recently, she debuted Myna, her solution to healthy snacks.
The current main product of Pokimane’s Myna Snacks company is a collection of midnight snack cookies that are advertised as being made with real, non-GMO, Vitamin D-enhanced ingredients to preserve flavor while being respectful to one’s diet.
These cookies come primarily in bags, but can also be purchased together with a large portable coffee mug that sports the brand logo.
Myna Snacks was founded by Darcey Macken, a consumer packaged foods (CPG) industry veteran with over 15 years of experience, and Anys.
The idea for the product and company came when Anys began experiencing health issues due to unhealthy food intake and excessive streaming during the pandemic. To maintain her energy, Anys ended up consuming heavy amounts of junk food.
In an interview with USA Today, Anys said, “I went on a health journey in 2021 and realized there aren’t many good food options. If I wanted a good-tasting snack, it would be filled with unhealthy stuff. If I found something healthy, it would taste nasty.”
After meeting Macken in January, Anys collaborated on a new snack company to help those dissatisfied with current healthy snack choices. Macken found the right taste for the brand with aid from the manufacturing company Connect Ventures.
As of the time of this post, the Midnight Mini Cookies are available for purchase via the official online store for $28. Those who buy will receive one box with four pouches inside, with some packages containing gifts from Anys. Myna will evaluate the market prior to entering retail in late 2024.