Legendary Argentinian football player Lionel Messi has recently announced the launch of his own brand of energy drink called Mas+, a beverage designed to “inspire everyone to take better care of themselves.”
Messi believes Mas+ provides “positive hydration” with electrolytes, vitamins, and minerals, all composed of natural flavors. The beverages do not contain any artificial sweeteners, colors, or caffeine.
In a recent press release, Messi said “Hydration is essential to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste…Más+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.”
The product rolls out globally on June 14 on masbymessi.com.
Messi showcased the features of his new drink in several recent Instagram videos, participating in taste tests and walking around the facility where the drink is being created alongside his wife Antonela.
Mas+ Drink Flavors
Messi’s new beverage comes in four flavors named after major milestones in his stunning soccer career. Each of the 12-ounce cans of Mas+ are seven calories with less than one gram of cane sugar, while 16.9-ounce bottles are 10 calories with 1 gram of cane sugar.
Más+ Miami Punch
Inspired by Messi’s current life in Miami as the star of MLS club Inter Miami, the Miami Punch has a balanced blend of berry flavors with a hint of pineapple for a fruit punch taste.
Más+ Orange d’Or
Inspired by Messi’s record eight Ballon d’Or Trophies as soccer’s best player, the Orange d’Or is a orange with hints of tangerine flavor for a balanced citrus taste.
Más+ Berry Copa Crush
Inspired by Messi’s seven Copa del Rey titles with Barcelona and his Copa America win with Argentina, Berry Copa Crush has a blend of sweet and luscious berry and cherry flavors.
Más+ Limón Lime League
Inspired by Messi’s time playing in the UEFA Champions League, which he won three times, the Limón Lime League flavor has a sweet, fruity flavor and zesty citrus taste.
History Behind the Name: Why Mas+?
The word “mas” is Spanish for “more”, chosen from about 450 other names. It resonates with his way of living because of his philosophy to “always find more to give.” The plus stands for a boost of inspiration and positivity to enjoy music, laughter, family, and friends.
“This name captures what my life and career have always been about: Más means more. I believe we can always give a bit more, and I’ve achieved more than I thought was possible by thinking positively,” Messi said in an Instagram post.
