Although Activision Blizzard is now owned by Microsoft’s gaming division, its rise to become one of the top video game publishers was inadvertently helped by EA’s decision to turn down opportunities that could have been transformative. During a recent podcast appearance, former EA Chief Creative Officer Bing Gordon noted that EA had a chance to buy Guitar Hero, Call of Duty,…
EA Passed On Chances To Buy Blizzard, Call of Duty, Guitar Hero
