Organic traffic across big and small business websites ranked on platforms like Google and Bing saw a major decline in 2024, in part due to the rise of AI-generated search results. Many queries no longer lead to click-throughs, and even when users click, it is hard for companies to get more context on searches made within apps like ChatGPT or Perplexity.
AI Continues To Bury Search Results From Creators, But Otterly.AI Might Help
